About the project

When British circulation booster, REVITIVE Medic wanted to shoot a new short form direct response spot in South Florida they choose the DRTV experts at Canvas Films to produce, script and edit their newest :120 and :60 second spots.

Using celebrity host, Billie Jean King, Canvas Films and the marketing department at REVITIVE Medic revised their existing creative into a new U.S. based advertising commercial.

Shot on location in South Florida, utilizing locations scouted and secured by the Direct Response team at Canvas Films, REVITIVE Medic and Canvas Films created a compelling and effective direct response campaign for the U.S. market.