Hair Club – Can You Tell?

About the project

Hair Club recently decided to go with more of a branding campaign than their traditional Direct Response type T.V. advertising.  So they asked the team at Canvas Films to come up with a new creative for a high energy commercial.

Using a strong music bed, the latest 2D and 3D animation techniques and footage captured on 16mm film, Canvas Films shot this spot in Ft. Lauderdale, Florida.  Canvas Films completed all of the post production work in their South Florida post production facility.

Editing was completed on our Fort Lauderdale HD edit suite and all color correction was completed in our DaVinci 4K Resolve suite working from the original film DPX files. 3D animation was created using Maya 3D program

In the end, Canvas Films delivered a fresh, high impact commercial targeted at Hair Club’s core demographic and accomplished exactly what our clients at Hair Club were looking for.

As well, Canvas Films was honored by a panel of our peers as we won a 2013 Bronze Telly for the execution of this spot.